My purpose is to inspire people to do good and be happy everyday of their life.
I have founded, co-founded and invested in over 26 startups. I enjoy working with highly talented smart and happy people who want to change the world. My most fulfilling startup was a social enterprise that pioneered cause marketing and generated over 300 million dollars in annual sales for Fortune 50 clients in a little over a year by giving back percentage of sales to customers’ chosen charities.That was over 25 years ago. Currently I am with SocialGood.Venture which aims to make one billion people happier by investing in companies that do well by doing good. We invest in technology companies that do brand activation through purpose. I'm also working on my new book ‘Selfish Altruism™’ , -how to succeed in life and business using the science of happiness- Personally, in addition to mentoring startups, I enjoy speaking to CEOs and their C-Level teams about simple practical steps to creating growth through purpose. It's all about increasing ROI with the same budget by engineering happiness for employees and customers while making a difference. As a global serial entrepreneur and an angel investor, my mature start ups generate over a billion dollars in revenue and employ thousands. I’m an engineering graduate from UCF where I co-designed a biodegradable staple to repair a torn meniscus with limited side effects saving major surgery time. I am also a Harvard Business School Alumni of the President’s Program in Leadership. YPO is where I dedicate the rest of my time learning from the best educational network of the most talented global business leaders who are actively making a difference around the corner or across the globe. Ammar Charani on Scribd |